Definition of Web Accessibility
Web accessibility aims to make websites and mobile applications accessible to everyone, including people with disabilities. This involves designing and developing content and user interfaces that everyone can use, regardless of their assistive technology (screen readers, screen magnifiers, alternative trackpads, eye-tracking tools, etc.) or their physical, cognitive, or sensory limitations.
Why make your website accessible?
Web accessibility is more than just a legal obligation; it offers many advantages in terms of digital marketing.
Promoting inclusion while expanding your reach
Accessibility represents an opportunity to broaden your audience and reach new customers. By making your website accessible to people with disabilities, you open the door to a vast audience that is often overlooked.
Good to know
According to Statbel, in Belgium, 9% of the population lives with a disability. By adapting your website to their specific needs, you give these individuals the opportunity to access your products and services, which contributes to a more inclusive society.
Complying with current legal requirements
Ignoring web accessibility standards can expose you to significant legal risks. The 2018 law on the accessibility of public sector websites and mobile applications requires the websites and mobile apps of public administrations and organizations to comply with WCAG 2.0 Level AA accessibility requirements. Failure to meet this obligation may result in financial penalties and damage to your company’s reputation.
Beyond legal compliance, making your site accessible is a way to demonstrate your commitment to equal access and strengthen your brand image as a socially responsible company.
Improving user experience and building customer loyalty
Web accessibility benefits not only people with disabilities, but all users. Indeed, an accessible website is easier to use, more intuitive, and provides a better browsing experience for everyone.
For example, a user-friendly website with adequate color contrast, readable text, and simplified navigation is more pleasant to browse for everyone, including older people or mobile device users. This leads to greater customer satisfaction, as users are more likely to spend more time on your site and remain loyal.
Conclusion
More than just an obligation, web accessibility is a necessity for digital marketing. By promoting inclusion through an accessible website, you can expand your audience, avoid penalties, strengthen your reputation, and improve the user experience to retain your customers. Through an effective marketing strategy and tangible results, Hello7 supports you toward lasting success. Do not hesitate to contact us!
