{"id":1816,"date":"2024-10-19T08:44:21","date_gmt":"2024-10-19T06:44:21","guid":{"rendered":"https:\/\/hello7.be\/adieu-seo-traditionnel-ce-que-google-veut-vraiment-de-votre-contenu-en-2024\/"},"modified":"2026-03-24T16:20:33","modified_gmt":"2026-03-24T15:20:33","slug":"goodbye-traditional-seo-what-google-really-wants-from-your-content-in-2024","status":"publish","type":"post","link":"https:\/\/hello7.be\/en\/goodbye-traditional-seo-what-google-really-wants-from-your-content-in-2024\/","title":{"rendered":"Goodbye Traditional SEO: What Google Really Wants from Your Content in 2024"},"content":{"rendered":"<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a00092-ebf0-832c-9d43-45cabd647856-21\" data-testid=\"conversation-turn-553\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"395ac4a0-cf9c-418c-a193-ad2ef1bf99d4\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"94\" data-end=\"382\">In an ever-evolving digital world, SEO is no longer what it used to be. In 2024, Google is placing greater emphasis on useful, high-quality content, transforming SEO strategies. This article explores Google\u2019s new expectations and how you can adapt your content to meet these requirements.<\/p>\n<h2 data-section-id=\"mjtjgt\" data-start=\"384\" data-end=\"397\">Key Points<\/h2>\n<ul>\n<li data-start=\"399\" data-end=\"785\">Google prioritizes content that provides real value to users.<\/li>\n<li data-start=\"399\" data-end=\"785\">Recent Google algorithm updates focus on content quality and originality.<\/li>\n<li data-start=\"399\" data-end=\"785\">Understanding your audience\u2019s needs is essential to creating relevant content.<\/li>\n<li data-start=\"399\" data-end=\"785\">User experience has become a central ranking factor in search results.<\/li>\n<\/ul>\n<p>Common mistakes, such as keyword over-optimization, must be avoided to remain competitive.<\/p>\n<h2 data-section-id=\"obhav3\" data-start=\"787\" data-end=\"826\" data-is-last-node=\"\" data-is-only-node=\"\">The Evolution of SEO Content in 2024<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/contenu.nyc3.digitaloceanspaces.com\/journalist\/77e10572-6efd-4fa1-bd82-22c9a318be12\/thumbnail.jpeg\" alt=\"Espace de travail moderne avec ordinateur et carnet.\" \/><\/p>\n<blockquote>\n<div class=\"flex h-svh w-screen flex-col\">\n<div class=\"relative z-0 flex min-h-0 w-full flex-1\">\n<div class=\"relative flex min-h-0 w-full flex-1\">\n<div class=\"@container\/main relative flex min-w-0 flex-1 flex-col -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\">\n<div class=\"@w-sm\/main:[scrollbar-gutter:var(--stage-scroll-gutter)] touch:[scrollbar-width:none] group\/scroll-root relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto group-data-stream-active\/scroll-root:[overflow-anchor:none] scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] [--sticky-padding-bottom:0px] [--scroll-root-safe-area-inset-top:calc(var(--sticky-padding-top)+env(safe-area-inset-top,0px))] [--scroll-root-safe-area-inset-bottom:calc(var(--sticky-padding-bottom)+var(--screen-keyboard-height,0px)+env(safe-area-inset-bottom,0px))] [--scroll-root-safe-area-height:calc(100lvh-var(--scroll-root-safe-area-inset-top)-var(--scroll-root-safe-area-inset-bottom))] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px]\" data-scroll-root=\"\" data-scroll-from-top=\"\">\n<p>&nbsp;<\/p>\n<div id=\"thread\" class=\"group\/thread flex flex-col min-h-full\">\n<div class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\" role=\"presentation\">\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a00092-ebf0-832c-9d43-45cabd647856-19\" data-testid=\"conversation-turn-549\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"a673956c-5c8e-4c53-9b0c-d9a6d4604b0e\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<h2 data-section-id=\"19btq0w\" data-start=\"76\" data-end=\"114\">Major Changes in Google\u2019s Algorithm<\/h2>\n<p data-start=\"116\" data-end=\"283\">In 2024, Google continues to evolve, directly impacting how we create content. Recent algorithm updates emphasize <strong data-start=\"230\" data-end=\"255\">quality over quantity<\/strong>. Here are some key changes:<\/p>\n<ul>\n<li><strong data-start=\"285\" data-end=\"314\">Focus on user experience.<\/strong><\/li>\n<li><strong data-start=\"317\" data-end=\"353\">Evaluation of content relevance.<\/strong><\/li>\n<li><strong data-start=\"356\" data-end=\"420\">Increased use of artificial intelligence to analyze content.<\/strong><\/li>\n<\/ul>\n<h2 data-section-id=\"1wa96py\" data-start=\"427\" data-end=\"463\">The Importance of Helpful Content<\/h2>\n<p data-start=\"465\" data-end=\"613\">Content must be useful and meet users\u2019 needs. Google now prioritizes content that provides <strong data-start=\"556\" data-end=\"576\">real added value<\/strong>. Here are some elements to consider:<\/p>\n<ul>\n<li data-start=\"615\" data-end=\"729\"><strong data-start=\"615\" data-end=\"646\">Answering users\u2019 questions.<\/strong><\/li>\n<li><strong data-start=\"649\" data-end=\"683\">Providing practical solutions.<\/strong><\/li>\n<li><strong data-start=\"686\" data-end=\"729\">Creating original and engaging content.<\/strong><\/li>\n<\/ul>\n<h2 data-section-id=\"mpcvw0\" data-start=\"736\" data-end=\"775\">How Google Evaluates Content Quality<\/h2>\n<p data-start=\"777\" data-end=\"858\">Google uses several criteria to evaluate content quality. Here are the main ones:<\/p>\n<ul>\n<li><strong data-start=\"860\" data-end=\"873\">Authority<\/strong>: a well-established website is more likely to rank highly.<\/li>\n<li><strong data-start=\"935\" data-end=\"948\">Relevance<\/strong>: content must match users\u2019 search intent.<\/li>\n<li><strong data-start=\"993\" data-end=\"1007\">Engagement<\/strong>: time spent on the page and interactions are key indicators.<\/li>\n<\/ul>\n<p data-start=\"1077\" data-end=\"1432\" data-is-last-node=\"\" data-is-only-node=\"\">In summary, to succeed in SEO in 2024, it is crucial to focus on creating content that is not only optimized for search engines but, above all, useful for users. SEO trends in 2024 show that <strong data-start=\"1268\" data-end=\"1300\">artificial intelligence (AI)<\/strong> plays a major role in SEO. Models like <strong data-start=\"1340\" data-end=\"1349\">GPT-5<\/strong>, with over <strong data-start=\"1361\" data-end=\"1386\">70 billion parameters<\/strong>, offer new perspectives for content creation.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/blockquote>\n<div data-youtube-video=\"\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/3VdHNnSitDw\" width=\"480\" height=\"270\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a00092-ebf0-832c-9d43-45cabd647856-18\" data-testid=\"conversation-turn-547\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"30d6da52-de73-4e59-84af-476fad1dc2dc\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"52\">Strategies for Creating Effective SEO Content<\/h2>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<div class=\"pointer-events-none h-px w-px absolute bottom-0\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<p><img decoding=\"async\" src=\"https:\/\/contenu.nyc3.digitaloceanspaces.com\/journalist\/85336763-73b7-4a19-ae18-45592abd46c8\/thumbnail.jpeg\" alt=\"Espace de travail cr\u00e9atif avec ordinateur et carnet.\" \/><\/p>\n<div>\n<div class=\"flex h-svh w-screen flex-col\">\n<div class=\"relative z-0 flex min-h-0 w-full flex-1\">\n<div class=\"relative flex min-h-0 w-full flex-1\">\n<div class=\"@container\/main relative flex min-w-0 flex-1 flex-col -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\">\n<div class=\"@w-sm\/main:[scrollbar-gutter:var(--stage-scroll-gutter)] touch:[scrollbar-width:none] group\/scroll-root relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto group-data-stream-active\/scroll-root:[overflow-anchor:none] scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] [--sticky-padding-bottom:0px] [--scroll-root-safe-area-inset-top:calc(var(--sticky-padding-top)+env(safe-area-inset-top,0px))] [--scroll-root-safe-area-inset-bottom:calc(var(--sticky-padding-bottom)+var(--screen-keyboard-height,0px)+env(safe-area-inset-bottom,0px))] [--scroll-root-safe-area-height:calc(100lvh-var(--scroll-root-safe-area-inset-top)-var(--scroll-root-safe-area-inset-bottom))] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px]\" data-scroll-root=\"\" data-scroll-from-top=\"\">\n<h2>Understanding Your Audience\u2019s Needs<\/h2>\n<div id=\"thread\" class=\"group\/thread flex flex-col min-h-full\">\n<div class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\" role=\"presentation\">\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) pb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69a00092-ebf0-832c-9d43-45cabd647856-17\" data-testid=\"conversation-turn-545\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"ce1cea49-dae4-4f6c-825e-a637ac2e65f6\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<p data-start=\"178\" data-end=\"306\">To create content that attracts and engages, it is essential to understand your audience\u2019s needs. Here are some steps to follow:<\/p>\n<ul>\n<li data-start=\"178\" data-end=\"306\"><strong data-start=\"308\" data-end=\"341\">Identify your target audience<\/strong>: Who are your readers?<\/li>\n<li><strong data-start=\"367\" data-end=\"394\">Analyze their interests<\/strong>: What topics interest them?<\/li>\n<li><strong data-start=\"425\" data-end=\"444\">Gather feedback<\/strong>: Use surveys or comments to adjust your content.<\/li>\n<\/ul>\n<h2 data-section-id=\"1umqgns\" data-start=\"502\" data-end=\"535\">Using Data to Optimize Content<\/h2>\n<p data-start=\"537\" data-end=\"610\">Data is a powerful tool for improving your content. Here\u2019s how to use it:<\/p>\n<ul>\n<li><strong data-start=\"612\" data-end=\"636\">Performance analysis<\/strong>: Examine the pages that attract the most traffic.<\/li>\n<li><strong data-start=\"689\" data-end=\"709\">Keyword tracking<\/strong>: Identify the keywords that generate the most clicks.<\/li>\n<li><strong data-start=\"766\" data-end=\"781\">A\/B testing<\/strong>: Test different versions of your content to see what works best.<\/li>\n<\/ul>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"850\" data-end=\"1019\">\n<thead data-start=\"850\" data-end=\"874\">\n<tr data-start=\"850\" data-end=\"874\">\n<th class=\"\" data-start=\"850\" data-end=\"865\" data-col-size=\"sm\">Type of Data<\/th>\n<th class=\"\" data-start=\"865\" data-end=\"874\" data-col-size=\"sm\">Usage<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"898\" data-end=\"1019\">\n<tr data-start=\"898\" data-end=\"938\">\n<td data-start=\"898\" data-end=\"912\" data-col-size=\"sm\">Web traffic<\/td>\n<td data-start=\"912\" data-end=\"938\" data-col-size=\"sm\">Identify popular pages<\/td>\n<\/tr>\n<tr data-start=\"939\" data-end=\"975\">\n<td data-start=\"939\" data-end=\"953\" data-col-size=\"sm\">Bounce rate<\/td>\n<td data-start=\"953\" data-end=\"975\" data-col-size=\"sm\">Improve engagement<\/td>\n<\/tr>\n<tr data-start=\"976\" data-end=\"1019\">\n<td data-start=\"976\" data-end=\"991\" data-col-size=\"sm\">Time on page<\/td>\n<td data-col-size=\"sm\" data-start=\"991\" data-end=\"1019\">Evaluate content quality<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 data-section-id=\"mmqdxc\" data-start=\"1026\" data-end=\"1065\">The Impact of User Experience on SEO<\/h2>\n<p data-start=\"1067\" data-end=\"1152\">User experience (UX) plays a crucial role in SEO. Here are some elements to consider:<\/p>\n<ul>\n<li><strong data-start=\"1154\" data-end=\"1178\">Intuitive navigation<\/strong>: Make sure your site is easy to navigate.<\/li>\n<li><strong data-start=\"1223\" data-end=\"1244\">Fast loading time<\/strong>: A slow website can drive visitors away.<\/li>\n<li><strong data-start=\"1288\" data-end=\"1309\">Responsive design<\/strong>: Your content must be accessible on all devices.<\/li>\n<\/ul>\n<p data-start=\"1362\" data-end=\"1456\">User experience is essential for keeping your audience engaged and improving your SEO ranking.<\/p>\n<p data-start=\"1463\" data-end=\"1618\">By following these strategies, you will be better prepared to create effective SEO content that meets both Google\u2019s expectations and your audience\u2019s needs.<\/p>\n<h2 data-section-id=\"734ek5\" data-start=\"1625\" data-end=\"1655\">New Google Ranking Criteria<\/h2>\n<h3 data-section-id=\"1j6zb5x\" data-start=\"1657\" data-end=\"1687\">Topical Authority and EEAT<\/h3>\n<p data-start=\"1689\" data-end=\"1894\">In 2024, Google emphasizes <strong data-start=\"1716\" data-end=\"1737\">topical authority<\/strong> and EEAT (Expertise, Authoritativeness, Trustworthiness). This means your content must demonstrate clear expertise on the subject. Here are some key points:<\/p>\n<ul>\n<li><strong data-start=\"1896\" data-end=\"1909\">Expertise<\/strong>: Having qualified authors.<\/li>\n<li><strong data-start=\"1939\" data-end=\"1952\">Authority<\/strong>: Being recognized in your field.<\/li>\n<li><strong data-start=\"1988\" data-end=\"2007\">Trustworthiness<\/strong>: Providing verifiable information.<\/li>\n<\/ul>\n<h2 data-section-id=\"2ms9mx\" data-start=\"2051\" data-end=\"2089\">The Importance of Content Freshness<\/h2>\n<p data-start=\"2091\" data-end=\"2216\"><strong data-start=\"2091\" data-end=\"2112\">Content freshness<\/strong> has become crucial. Google favors recent and relevant content. To stay competitive, it is essential to:<\/p>\n<ul>\n<li>Update your articles regularly.<\/li>\n<li>Create content on current and trending topics.<\/li>\n<li>Evaluate the relevance of your content in relation to current trends.<\/li>\n<\/ul>\n<h2 data-section-id=\"1ln5bnf\" data-start=\"2379\" data-end=\"2397\">Core Web Vitals<\/h2>\n<p data-start=\"2399\" data-end=\"2509\"><strong data-start=\"2399\" data-end=\"2418\">Core Web Vitals<\/strong> are indicators that Google uses to evaluate user experience. Here are the three main ones:<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"2511\" data-end=\"2814\">\n<thead data-start=\"2511\" data-end=\"2550\">\n<tr data-start=\"2511\" data-end=\"2550\">\n<th class=\"\" data-start=\"2511\" data-end=\"2523\" data-col-size=\"sm\">Indicator<\/th>\n<th class=\"\" data-start=\"2523\" data-end=\"2537\" data-col-size=\"md\">Description<\/th>\n<th class=\"\" data-start=\"2537\" data-end=\"2550\" data-col-size=\"sm\">Objective<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"2589\" data-end=\"2814\">\n<tr data-start=\"2589\" data-end=\"2685\">\n<td data-start=\"2589\" data-end=\"2622\" data-col-size=\"sm\">LCP (Largest Contentful Paint)<\/td>\n<td data-start=\"2622\" data-end=\"2668\" data-col-size=\"md\">Loading time of the largest visible element<\/td>\n<td data-col-size=\"sm\" data-start=\"2668\" data-end=\"2685\">&lt; 2.5 seconds<\/td>\n<\/tr>\n<tr data-start=\"2686\" data-end=\"2753\">\n<td data-start=\"2686\" data-end=\"2712\" data-col-size=\"sm\">FID (First Input Delay)<\/td>\n<td data-start=\"2712\" data-end=\"2731\" data-col-size=\"md\">Interaction time<\/td>\n<td data-start=\"2731\" data-end=\"2753\" data-col-size=\"sm\">&lt; 100 milliseconds<\/td>\n<\/tr>\n<tr data-start=\"2754\" data-end=\"2814\">\n<td data-start=\"2754\" data-end=\"2786\" data-col-size=\"sm\">CLS (Cumulative Layout Shift)<\/td>\n<td data-start=\"2786\" data-end=\"2805\" data-col-size=\"md\">Visual stability<\/td>\n<td data-start=\"2805\" data-end=\"2814\" data-col-size=\"sm\">&lt; 0.1<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<p data-start=\"2821\" data-end=\"2987\">In summary, to succeed in SEO in 2024, it is essential to focus on authority, content freshness, and user experience. Google prioritizes useful, high-quality content.<\/p>\n<h2 data-section-id=\"2r0ko9\" data-start=\"2994\" data-end=\"3029\">Mistakes to Avoid in SEO in 2024<\/h2>\n<h3 data-section-id=\"s1xunx\" data-start=\"3031\" data-end=\"3060\">Keyword Over-Optimization<\/h3>\n<p data-start=\"3062\" data-end=\"3244\">One of the biggest mistakes in SEO is <strong data-start=\"3100\" data-end=\"3129\">keyword over-optimization<\/strong>. This means using too many keywords in your content, which can harm readability. Here are some tips to avoid this:<\/p>\n<ul>\n<li>Use keywords naturally.<\/li>\n<li>Focus on the overall meaning of the text.<\/li>\n<li>Vary expressions and synonyms.<\/li>\n<\/ul>\n<h3 data-section-id=\"1q9cln8\" data-start=\"3355\" data-end=\"3383\">Ignoring User Experience<\/h3>\n<p data-start=\"3385\" data-end=\"3536\">Another common mistake is <strong data-start=\"3411\" data-end=\"3439\">ignoring user experience<\/strong>. If your site is difficult to navigate, visitors will quickly leave. To improve user experience:<\/p>\n<ul>\n<li>Make sure your site is fast.<\/li>\n<li>Use a responsive design for mobile devices.<\/li>\n<li>Create content that is easy to read and understand.<\/li>\n<\/ul>\n<h3 data-section-id=\"1ou0now\" data-start=\"3675\" data-end=\"3705\">Neglecting Content Quality<\/h3>\n<p data-start=\"3707\" data-end=\"3856\">Finally, <strong data-start=\"3716\" data-end=\"3746\">neglecting content quality<\/strong> can be detrimental to your SEO. Google prioritizes useful and relevant content. Here\u2019s how to ensure quality:<\/p>\n<ul>\n<li>Write original and informative articles.<\/li>\n<li>Avoid duplicate content.<\/li>\n<li>Regularly update your older articles.<\/li>\n<\/ul>\n<p data-start=\"3974\" data-end=\"4098\">In 2024, it is crucial to focus on creating content that meets users\u2019 needs rather than simply following outdated SEO rules.<\/p>\n<p data-start=\"4105\" data-end=\"4220\">By avoiding these mistakes, you can improve your search rankings and provide a better experience for your visitors.<\/p>\n<h2 data-section-id=\"20o1ok\" data-start=\"4227\" data-end=\"4265\">The Impact of Google Updates on SEO<\/h2>\n<h3 data-section-id=\"17vl6j5\" data-start=\"4267\" data-end=\"4305\">The Consequences of Recent Updates<\/h3>\n<p data-start=\"4307\" data-end=\"4553\">Google updates can have a significant impact on your website\u2019s visibility. For example, the <strong data-start=\"4399\" data-end=\"4426\">August 2024 core update<\/strong> may influence your site\u2019s visibility in search results (either positively or negatively). Here are some possible consequences:<\/p>\n<ul>\n<li>Changes in page rankings<\/li>\n<li>Increase or decrease in organic traffic<\/li>\n<li>The need to adjust your content strategy<\/li>\n<\/ul>\n<h3 data-section-id=\"ej9cmb\" data-start=\"4673\" data-end=\"4700\">How to Adapt to Changes<\/h3>\n<p data-start=\"4702\" data-end=\"4741\">To cope with updates, it is crucial to:<\/p>\n<ul>\n<li data-start=\"4702\" data-end=\"4741\">Regularly monitor your website\u2019s performance.<\/li>\n<li>Analyze the impact of updates on your content.<\/li>\n<li>Adapt your SEO strategy according to Google\u2019s new guidelines.<\/li>\n<\/ul>\n<p data-start=\"4910\" data-end=\"5001\">Google updates should not be taken lightly. They can transform your SEO strategy overnight.<\/p>\n<h3 data-section-id=\"d62rr4\" data-start=\"5008\" data-end=\"5048\">The Future of SEO with Google Gemini<\/h3>\n<p data-start=\"5050\" data-end=\"5268\">With the arrival of <strong data-start=\"5070\" data-end=\"5087\">Google Gemini<\/strong>, it is essential to prepare for new changes. Experts expect this update to place even greater emphasis on content quality and user experience. Here are some key points to consider:<\/p>\n<ul>\n<li>Prioritize useful and relevant content.<\/li>\n<li>Improve user experience on your website.<\/li>\n<li>Stay informed about new trends and Google updates.<\/li>\n<\/ul>\n<h2 data-section-id=\"ab1xi5\" data-start=\"5414\" data-end=\"5456\">Advanced Techniques to Improve Your SEO<\/h2>\n<h3 data-section-id=\"7g0v9m\" data-start=\"5458\" data-end=\"5478\">Using AI for SEO<\/h3>\n<p data-start=\"5480\" data-end=\"5647\">Artificial intelligence (AI) has become an essential tool for optimizing SEO. It allows for rapid data analysis and trend identification. Here are some ways to use AI:<\/p>\n<ul>\n<li><strong data-start=\"5649\" data-end=\"5669\">Keyword analysis<\/strong>: Use AI tools to find relevant keywords.<\/li>\n<li><strong data-start=\"5713\" data-end=\"5733\">Content creation<\/strong>: AI can help generate content ideas based on popular searches.<\/li>\n<li><strong data-start=\"5799\" data-end=\"5827\">Performance optimization<\/strong>: Track your content\u2019s performance and adjust it accordingly.<\/li>\n<\/ul>\n<h3 data-section-id=\"ee8xiv\" data-start=\"5897\" data-end=\"5926\">Creating Content Clusters<\/h3>\n<p data-start=\"5928\" data-end=\"6064\">Content clusters are groups of interconnected pages. This helps Google understand the main topic of your website. Here\u2019s how to proceed:<\/p>\n<ul>\n<li><strong data-start=\"6066\" data-end=\"6089\">Choose a main topic<\/strong>: Identify a central theme for your cluster.<\/li>\n<li><strong data-start=\"6136\" data-end=\"6163\">Create related articles<\/strong>: Write several articles that explore different aspects of this topic.<\/li>\n<li><strong data-start=\"6236\" data-end=\"6266\">Link the articles together<\/strong>: Ensure each article links to the main topic and other cluster content.<\/li>\n<\/ul>\n<h3 data-section-id=\"gmf8ii\" data-start=\"6347\" data-end=\"6383\">Optimizing for Long-Tail Queries<\/h3>\n<p data-start=\"6385\" data-end=\"6499\">Long-tail queries are more specific search phrases. They often attract a more targeted audience. To optimize them:<\/p>\n<ul>\n<li><strong data-start=\"6501\" data-end=\"6531\">Identify long-tail queries<\/strong>: Use tools to find less competitive but relevant phrases.<\/li>\n<li><strong data-start=\"6592\" data-end=\"6619\">Create specific content<\/strong>: Write articles that directly answer these queries.<\/li>\n<li><strong data-start=\"6674\" data-end=\"6694\">Update regularly<\/strong>: Make sure your content stays fresh and relevant.<\/li>\n<\/ul>\n<p data-start=\"6753\" data-end=\"6878\">In 2024, it is crucial to adapt to Google\u2019s new expectations. Users are increasingly looking for useful and relevant content.<\/p>\n<h2 data-section-id=\"8dtpi\" data-start=\"6885\" data-end=\"6898\">Conclusion<\/h2>\n<p data-start=\"6900\" data-end=\"7100\">By integrating these advanced techniques, you can improve your SEO and meet Google\u2019s evolving requirements. Remember that <strong data-start=\"7022\" data-end=\"7046\">high-quality content<\/strong> is the key to attracting and retaining your audience.<\/p>\n<h2 data-section-id=\"w3decr\" data-start=\"7107\" data-end=\"7143\">Case Studies and Success Examples<\/h2>\n<h3 data-section-id=\"ipsckt\" data-start=\"7145\" data-end=\"7193\">Transforming Old Content into Useful Content<\/h3>\n<p data-start=\"7195\" data-end=\"7378\">Many companies have successfully transformed their outdated content into valuable content. This transformation is essential to meet Google\u2019s new expectations. Here are some key steps:<\/p>\n<ul>\n<li><strong data-start=\"7380\" data-end=\"7413\">Analyze your existing content<\/strong>: Identify articles that no longer generate traffic.<\/li>\n<li><strong data-start=\"7468\" data-end=\"7490\">Update information<\/strong>: Add recent and relevant data.<\/li>\n<li><strong data-start=\"7524\" data-end=\"7554\">Make content more engaging<\/strong>: Use visuals and concrete examples.<\/li>\n<\/ul>\n<h3 data-section-id=\"l0p25u\" data-start=\"7599\" data-end=\"7654\">Examples of Websites That Successfully Transitioned<\/h3>\n<p data-start=\"7656\" data-end=\"7859\">Several websites have successfully adapted their SEO strategy. For example, the Manolita Paris website conducted a complete SEO audit to improve its visibility. Here is a summary table of their progress:<\/p>\n<div class=\"TyagGW_tableContainer\">\n<div class=\"group TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\">\n<table class=\"w-fit min-w-(--thread-content-width)\" data-start=\"7861\" data-end=\"8108\">\n<thead data-start=\"7861\" data-end=\"7910\">\n<tr data-start=\"7861\" data-end=\"7910\">\n<th class=\"\" data-start=\"7861\" data-end=\"7870\" data-col-size=\"sm\">Metric<\/th>\n<th class=\"\" data-start=\"7870\" data-end=\"7890\" data-col-size=\"sm\">Before Transition<\/th>\n<th class=\"\" data-start=\"7890\" data-end=\"7910\" data-col-size=\"sm\">After Transition<\/th>\n<\/tr>\n<\/thead>\n<tbody data-start=\"7960\" data-end=\"8108\">\n<tr data-start=\"7960\" data-end=\"8023\">\n<td data-start=\"7960\" data-end=\"7978\" data-col-size=\"sm\">Organic Traffic<\/td>\n<td data-start=\"7978\" data-end=\"8000\" data-col-size=\"sm\">10,000 visits\/month<\/td>\n<td data-start=\"8000\" data-end=\"8023\" data-col-size=\"sm\">25,000 visits\/month<\/td>\n<\/tr>\n<tr data-start=\"8024\" data-end=\"8057\">\n<td data-start=\"8024\" data-end=\"8042\" data-col-size=\"sm\">Conversion Rate<\/td>\n<td data-start=\"8042\" data-end=\"8049\" data-col-size=\"sm\">1.5%<\/td>\n<td data-start=\"8049\" data-end=\"8057\" data-col-size=\"sm\">3.2%<\/td>\n<\/tr>\n<tr data-start=\"8058\" data-end=\"8108\">\n<td data-start=\"8058\" data-end=\"8085\" data-col-size=\"sm\">Average Session Duration<\/td>\n<td data-start=\"8085\" data-end=\"8096\" data-col-size=\"sm\">1:30 min<\/td>\n<td data-start=\"8096\" data-end=\"8108\" data-col-size=\"sm\">3:00 min<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<h2 data-section-id=\"u4cl9d\" data-start=\"8115\" data-end=\"8152\">The Role of SEO Experts in Success<\/h2>\n<p data-start=\"8154\" data-end=\"8219\">SEO experts play a crucial role in this transition. They help to:<\/p>\n<ul>\n<li>Identify content opportunities.<\/li>\n<li>Optimize pages for search engines.<\/li>\n<li>Train internal teams on best practices.<\/li>\n<\/ul>\n<p data-start=\"8340\" data-end=\"8484\">In conclusion, the key to success lies in continuously adapting to Google\u2019s requirements and creating content that provides real value to users.<\/p>\n<h2 data-section-id=\"11ywxqi\" data-start=\"8491\" data-end=\"8510\">Final Conclusion<\/h2>\n<p data-start=\"8512\" data-end=\"8691\">In conclusion, the evolution of SEO toward truly useful content is now unavoidable. Google reminds us that <strong data-start=\"8619\" data-end=\"8649\">quality outweighs quantity<\/strong>. To succeed in 2024, focus on user needs.<\/p>\n<p data-start=\"8693\" data-end=\"8770\">Ask yourself: is your content clear and relevant? Does it provide real value?<\/p>\n<p data-start=\"8772\" data-end=\"8839\">Goodbye keyword stuffing, and hello to authentic, engaging content.<\/p>\n<h2 data-section-id=\"1r8frcv\" data-start=\"8846\" data-end=\"8875\">Frequently Asked Questions<\/h2>\n<h3 data-section-id=\"uym804\" data-start=\"8877\" data-end=\"8925\">What is helpful content according to Google?<\/h3>\n<p data-start=\"8927\" data-end=\"9024\">Helpful content provides valuable information and helps users solve problems or answer questions.<\/p>\n<h3 data-section-id=\"p9nfbq\" data-start=\"9031\" data-end=\"9080\">How can I tell if my content is high quality?<\/h3>\n<p data-start=\"9082\" data-end=\"9144\">Evaluate its originality, clarity, and usefulness for readers.<\/p>\n<h3 data-section-id=\"5f5jou\" data-start=\"9151\" data-end=\"9196\">Why is user experience important for SEO?<\/h3>\n<p data-start=\"9198\" data-end=\"9292\">Because Google prioritizes sites that provide a good user experience, which improves rankings.<\/p>\n<h3 data-section-id=\"1jd7wff\" data-start=\"9299\" data-end=\"9350\">What mistakes should be avoided in SEO in 2024?<\/h3>\n<p data-start=\"9352\" data-end=\"9413\">Avoid keyword stuffing, ignoring UX, and low-quality content.<\/p>\n<h3 data-section-id=\"nmk6kv\" data-start=\"9420\" data-end=\"9457\">How does Google evaluate content?<\/h3>\n<p data-start=\"9459\" data-end=\"9527\">Through relevance, originality, and usefulness using its algorithms.<\/p>\n<h3 data-section-id=\"d4esd7\" data-start=\"9534\" data-end=\"9563\">What are Core Web Vitals?<\/h3>\n<p data-start=\"9565\" data-end=\"9646\">Metrics that measure site performance, including loading speed and interactivity.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>In an ever-evolving digital world, SEO is no longer what it used to be. In 2024, Google is placing greater emphasis on useful, high-quality content, transforming SEO strategies. This article [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":1379,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Goodbye Traditional SEO: What Google Really Wants from Your Content in 2024 | Hello7<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/hello7.be\/en\/goodbye-traditional-seo-what-google-really-wants-from-your-content-in-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Goodbye Traditional SEO: What Google Really Wants from Your Content in 2024 | Hello7\" \/>\n<meta property=\"og:description\" content=\"In an ever-evolving digital world, SEO is no longer what it used to be. 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