{"id":1713,"date":"2024-05-06T14:49:26","date_gmt":"2024-05-06T12:49:26","guid":{"rendered":"https:\/\/hello7.be\/impact-de-l-accessibilite-web-sur-le-marketing-digital\/"},"modified":"2026-02-23T11:08:50","modified_gmt":"2026-02-23T10:08:50","slug":"impact-of-web-accessibility-on-digital-marketing","status":"publish","type":"post","link":"https:\/\/hello7.be\/en\/impact-of-web-accessibility-on-digital-marketing\/","title":{"rendered":"The Importance of Web Accessibility in Digital Marketing"},"content":{"rendered":"<div class=\"flex h-svh w-screen flex-col\">\n<div class=\"relative z-0 flex min-h-0 w-full flex-1\">\n<div class=\"relative flex min-h-0 w-full flex-1\">\n<div class=\"@container\/main relative flex min-w-0 flex-1 flex-col -translate-y-[calc(env(safe-area-inset-bottom,0px)\/2)] pt-[calc(env(safe-area-inset-bottom,0px)\/2)]\">\n<div class=\"@w-sm\/main:[scrollbar-gutter:stable_both-edges] touch:[scrollbar-width:none] relative flex min-h-0 min-w-0 flex-1 flex-col [scrollbar-gutter:stable] not-print:overflow-x-clip not-print:overflow-y-auto scroll-pt-(--header-height) [--sticky-padding-top:var(--header-height)] has-data-[fixed-header=less-than-xl]:@w-xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xl]:@w-xl\/main:[--sticky-padding-top:0px] has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:scroll-pt-0 has-data-[fixed-header=less-than-xxl]:@w-2xl\/main:[--sticky-padding-top:0px]\" data-scroll-root=\"\">\n<p>&nbsp;<\/p>\n<div id=\"thread\" class=\"group\/thread flex flex-col min-h-full\">\n<div class=\"composer-parent flex flex-1 flex-col focus-visible:outline-0\" role=\"presentation\">\n<div class=\"relative basis-auto flex-col -mb-(--composer-overlap-px) [--composer-overlap-px:28px] grow flex\">\n<div class=\"flex flex-col text-sm pb-25\">\n<article class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" tabindex=\"-1\" data-turn-id=\"request-6992c84a-d8c4-832b-a23e-9b597b16c5fe-83\" data-testid=\"conversation-turn-26\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:--spacing(4)] @w-sm\/main:[--thread-content-margin:--spacing(6)] @w-lg\/main:[--thread-content-margin:--spacing(16)] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\" tabindex=\"-1\">\n<div class=\"flex max-w-full flex-col grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-1\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"758a677e-fb17-4b54-86f0-d57e01e2829c\" data-message-model-slug=\"gpt-5-2\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[1px]\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word light markdown-new-styling\">\n<h2 data-start=\"0\" data-end=\"35\"><strong data-start=\"0\" data-end=\"35\">Definition of Web Accessibility<\/strong><\/h2>\n<p data-start=\"37\" data-end=\"430\">Web accessibility aims to make websites and mobile applications accessible to everyone, including people with disabilities. This involves designing and developing content and user interfaces that everyone can use, regardless of their assistive technology (screen readers, screen magnifiers, alternative trackpads, eye-tracking tools, etc.) or their physical, cognitive, or sensory limitations.<\/p>\n<h2 data-start=\"432\" data-end=\"469\"><strong data-start=\"432\" data-end=\"469\">Why make your website accessible?<\/strong><\/h2>\n<p data-start=\"471\" data-end=\"583\">Web accessibility is more than just a legal obligation; it offers many advantages in terms of digital marketing.<\/p>\n<h3 data-start=\"585\" data-end=\"635\"><strong data-start=\"585\" data-end=\"635\">Promoting inclusion while expanding your reach<\/strong><\/h3>\n<p data-start=\"637\" data-end=\"852\">Accessibility represents an opportunity to broaden your audience and reach new customers. By making your website accessible to people with disabilities, you open the door to a vast audience that is often overlooked.<\/p>\n<h3 data-start=\"854\" data-end=\"870\"><strong data-start=\"854\" data-end=\"870\">Good to know<\/strong><\/h3>\n<p data-start=\"872\" data-end=\"1129\">According to Statbel, in Belgium, 9% of the population lives with a disability. By adapting your website to their specific needs, you give these individuals the opportunity to access your products and services, which contributes to a more inclusive society.<\/p>\n<h3 data-start=\"1131\" data-end=\"1176\"><strong data-start=\"1131\" data-end=\"1176\">Complying with current legal requirements<\/strong><\/h3>\n<p data-start=\"1178\" data-end=\"1591\">Ignoring web accessibility standards can expose you to significant legal risks. The 2018 law on the accessibility of public sector websites and mobile applications requires the websites and mobile apps of public administrations and organizations to comply with WCAG 2.0 Level AA accessibility requirements. Failure to meet this obligation may result in financial penalties and damage to your company\u2019s reputation.<\/p>\n<p data-start=\"1593\" data-end=\"1768\">Beyond legal compliance, making your site accessible is a way to demonstrate your commitment to equal access and strengthen your brand image as a socially responsible company.<\/p>\n<h3 data-start=\"1770\" data-end=\"1829\"><strong data-start=\"1770\" data-end=\"1829\">Improving user experience and building customer loyalty<\/strong><\/h3>\n<p data-start=\"1831\" data-end=\"2027\">Web accessibility benefits not only people with disabilities, but all users. Indeed, an accessible website is easier to use, more intuitive, and provides a better browsing experience for everyone.<\/p>\n<p data-start=\"2029\" data-end=\"2344\">For example, a user-friendly website with adequate color contrast, readable text, and simplified navigation is more pleasant to browse for everyone, including older people or mobile device users. This leads to greater customer satisfaction, as users are more likely to spend more time on your site and remain loyal.<\/p>\n<h2 data-start=\"2346\" data-end=\"2360\"><strong data-start=\"2346\" data-end=\"2360\">Conclusion<\/strong><\/h2>\n<p data-start=\"2362\" data-end=\"2771\" data-is-last-node=\"\" data-is-only-node=\"\">More than just an obligation, web accessibility is a necessity for digital marketing. By promoting inclusion through an accessible website, you can expand your audience, avoid penalties, strengthen your reputation, and improve the user experience to retain your customers. Through an effective marketing strategy and tangible results, Hello7 supports you toward lasting success. Do not hesitate to contact us!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>It is essential to create websites that comply with accessibility standards in order to minimize barriers to their use. This is a complex issue that requires digital project stakeholders to be aware of the need to promote inclusion and ensure equal access for everyone, without any form of discrimination. Discover the importance of investing in an accessible website for your digital marketing.<\/p>\n","protected":false},"author":11,"featured_media":1355,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1713","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-categorise"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Web Accessibility and Digital Marketing | Hello7<\/title>\n<meta name=\"description\" content=\"Web Accessibility: An Asset for Your Digital Marketing! 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