11 December 2023

Personalization: an approach tailored to your visitors

Retargeting is a digital marketing strategy that involves targeting previous visitors to your website with ads specifically tailored to their past interests. This means you can personalize ads based on the products or services they viewed, offering them a more relevant experience. This increased personalization significantly boosts the chances of conversion. When visitors are shown something they genuinely care about, they’re more likely to take action.

Boosting ROI: retargeted visitors, higher conversions

Retargeting campaigns deliver a higher return on investment (ROI) than many other marketing strategies. Users who have already visited your website and are familiar with your brand are more likely to convert than new visitors. By targeting these past visitors, you maximize your conversion potential. Every click or ad impression is more valuable because it reaches an audience that already knows your business. As a result, you’ll generate more conversions for every euro invested in retargeting.

Good to know

Email retargeting campaigns generate 4x more sales and 18x more net profit than traditional marketing campaigns (Forrester Research).

A memorable brand

One of the key benefits of retargeting is its ability to strengthen brand recall. By showing relevant ads to people who have already visited your site, you keep your business top of mind. This creates a lasting impression and increases the likelihood that users will choose your product or service when they’re ready to buy. A memorable brand stands out—and retargeting helps you create that differentiation.

How to set up an effective retargeting campaign

You now understand the importance of retargeting. But how can you build an effective strategy without getting lost in the complexities of online marketing? Working with a specialized web agency like Hello7 is the solution. By partnering with our experienced team, you benefit from several advantages:

• Expertise: Hello7 has the technical know-how to set up and manage retargeting campaigns. This ensures your budget is spent efficiently and your ads appear in the right places.

• Data analysis: Retargeting relies on collecting and analyzing data. Hello7 knows how to leverage this data to optimize your campaigns, maximize conversion rates, and minimize costs.

• Creativity: Hello7 can create impactful, engaging ads that encourage visitors to take action.

• Monitoring: Retargeting campaigns require constant tracking and adjustments to remain effective.

Conclusion

Retargeting is a powerful marketing strategy that can help you win back visitors who didn’t convert. To fully benefit from it, partner with Hello7. With our expertise, you won’t miss any opportunity to convert visitors—leading to a significant increase in sales.