12 May 2023

Improve your brand awareness and manage your online reputation

Being present on social media is essential for any company that aims to be modern and innovative. It allows you to build a strong and unique identity that meets the evolving needs of consumers, while also helping you stand out from the competition.

Every opportunity to increase your brand’s visibility and awareness is valuable, and social media offer an additional channel to make your voice heard by a wider audience.

Boost your visibility

Social media are a powerful tool for viral marketing and can complement your website to expand your audience reach. Using platforms such as Facebook, Instagram, Pinterest, LinkedIn, Twitter, Snapchat or TikTok can significantly improve your online visibility and drive more traffic to your website.

One of the main advantages of social media is that each “like” or engagement with your posts can be seen by a vast network of contacts. With the average Facebook user having around 338 friends, your reach can grow considerably.

Good to know:
Consider adopting a “social selling” approach to personalise your interactions and build a new sales strategy.

Increase your revenue

Today, social media are more integrated than ever into daily life. These platforms have a significant impact on consumer buying habits, with nearly 2 out of 5 internet users relying on comments on social media before making a final purchasing decision. Major platforms like Facebook and Instagram also offer social shopping features that allow companies to showcase their products or services directly on their pages, making sales easier.

If you successfully identify your target audience and build a loyal community, this can lead to growth in both your business and your revenue. Remember that the two key components of sales are prospecting and customer loyalty — and social media have become a prime space for consumers and buyers. By encouraging your customers to recommend you on social platforms, they become your best ambassadors.

Conclusion

Social media are essential tools for businesses. When used wisely, they help you build a strong and unique brand identity, boost your online visibility, personalise your interactions with your target audience, strengthen customer loyalty, and increase sales. However, their use requires a clear and coherent digital strategy, along with professional management of your online reputation.

You can rely on Hello7’s expertise to help you implement an effective and relevant social media strategy that will boost your company’s visibility. Contact us to learn more.